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Why do web developers should learn SEO?

The Search Engine Optimization (SEO) method can boost the success of a website to new heights.

 

Despite this, the majority of Web Developers believe that learning SEO abilities are unimportant for their work.

 

seo

 

Let's imagine a scenario where a Web Developer creates a visually appealing and technically proficient website but neglects the SEO components.

 

 With over a billion websites on the internet, it's becoming increasingly difficult for search engines to rank unenhanced websites in the top rankings, resulting in poorer traffic and conversion rates.

 

Therefore, when building a website Web Developers must be aware of SEO as well as other technical skills.

 

Furthermore, if you're a Web Developer, having adequate Search Engine Optimization skills can open up a plethora of exciting career prospects.

 

Let's start with a quick overview of the SEO process. Search Engine Optimization (SEO) is the method of maximizing a website's search rank to increase traffic and conversion rates.

 

Though SEO is a never-ending and ongoing activity, it is especially important during the early phases of website creation.

 

As a result, it is required that Web Developers have certain SEO expertise and develop an SEO-friendly website for meaningful results.

 

Let's look at some of the primary advantages of utilizing the Best SEO Process for website development

 

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  • It assists websites in achieving a higher return on investment (ROI) and conversion rate.

 

  • SEO-friendly website enhances website speed and security, among other things.

 

  • It improves the site's rating, which aids in attracting visitors.

 

  • It aids in the enhancement of a website's accessibility and customer experience.

 

Now you already know that SEO knowledge is essential for web developers.

 

now

 

Let's also go over a few key features of SEO that a developer should bear in mind when creating a website: 

 

1. Improved Page Loading Time

 

If you build a website with a slow page loading speed, no one on the planet will like it! Page speed is also one of Google's ranking variables when it comes to ranking websites.

 

To provide better user experiences and fulfill Search Engine Optimization targets, a webpage loading time must improve.

 

To improve website loading speed, Web Developers must work on numerous criteria such as decreasing redirection, optimizing graphics and codes, exploiting browser cache, and so on.

 

2. Website That Is Responsive

 

Developers must create a website that is suitable for mobile phones, as well as laptops, PCs, and other devices, as the number of smartphone users continues to rise.

 

Now we have the Responsive Websites scenario! It is concerned with websites that do not require distinct versions of a website to support multiple devices, but rather are flexible to function on any device.

 

Apart from the viewpoints of users, search engines favor mobile-friendly websites because they match the SEO criteria.

 

3. Site that is safe to use

 

One of the most important SEO criteria for a developer to consider when developing a website is the security outlook.

 

HTTPS has become a ranking indication, and other characteristics suggest search engines prefer protected websites for ranking.

 

Aside from SEO considerations, website security is useful to prevent data loss, data breaching, and other issues related, as well as to establish credibility and validity among users.

 

4. Efficient Site architecture

 

Building an effective website architecture is perhaps the most important duty that a Web Developer must complete.

 

The structure of your website, such as how the navigation system operates, how well the pages are aligned and interrelated, and so on, is primarily concerned with website architecture. 

 

A well-designed website architecture not only makes things simpler for search engine crawlers to find and index the site but also enhances the user experience and legitimacy.

 

Despite the fact, website architecture varies by domain and specialization, there are some common guidelines that a Web Developer should follow, such as Flat Site architecture.

 

5. Relevant Title Tag

 

Despite the way it is presented to be a minor SEO feature, it is critical in the development of a website.

 

An HTML element that provides the title of a web page is defined as a title tag.

 

A website's title tag must be structured and relevant because it is visible to people on Search Engine Results Pages (SERPs) for a certain inquiry.

 

As a result, Web Designers should keep in mind that it is indeed relevant and clear about the website's content. Furthermore, title tags appear at the top of your web browser and during posting.

 

6. an essential meta description

 

Meta Description, like Title Tags, is an HTML element that represents a brief overview of a web page.

 

It is frequently displayed on SERPs, increasing the website's click-through rate.

 

Although Meta Description is not required, since search engines obtain information out from the page themselves, site developers are highly suggested to utilize well the informative meta descriptions for better outcomes.

 

Furthermore, it is suggested that you have to use 155–160 characters and construct a customized meta description.

 

7. URLs that have been improved

 

You must also update URLs to match SEO quality and develop the user experience.

 

The location of a website on the internet is determined by a Uniform Resource Locator, or (web address).

 

However, a good and well-optimized URL aids both search engines and people in determining the specialization of a web page.

 

It must be brief and presented in the best possible manner.

 

Conversely, Web developers should focus on other aspects of URLs, like URL Important topic, redirecting one URL to another, and so on. 

 

8. Meta Robot Tags

 

Meta Robot Tags are one of the most important aspects of SEO during website building since they tell search engines how to crawl and index web pages, as well as what to look for and what not to look for in the content.

 

You can use Index / No index to inform search engines to choose whether or not to crawl a web page, Follow / No follow to tell search engines whether or not to crawl the page's links, and so on with robot meta tags.

 

Furthermore, X-Robots-Tag can be used as an HTTP response header element. 

 

9. Organized Data

 

Organized Data refers to data or information about a website that is organized to make it much easier for search engines such as google, Yahoo, and others to find it.

 

To comprehend the purpose of the website (or web pages). This piece of code must be embedded on the website by web developers to increase the site's ratings and reputation.

 

Furthermore, for SEO purposes, Schema.org is the most recommended structured data markup strategy.

 

Microdata, JSON-LD, RDFa, and several other formats can be used to mark up structured data. 

 

10. Linking in a Suitable Way

 

Certainly, one of its most important and powerful SEO techniques for a website has always been linking building.

 

It must also be taken into account by developers throughout the development stage.

 

Nevertheless, while creating a website, you should place a greater emphasis on internal links to help search engines grasp the site hierarchy and to keep the navigating process easier for consumers.

 

If web pages are not linked to one another, search engines will have trouble crawling and processing them, and the pages will not appear in SERPs.

 

CONCLUSION

 

So, while developing a website, developers must consider numerous significant Search Engine Optimization factors.

 

There are also numerous additional things to consider, such as local search optimization, conversion rate optimization, and so on.

 

This is something to consider as you're building your website.

 

As a result, Web Developers are highly encouraged to master SEO skills and use them in their next projects to make websites more valuable and competitive, as well as to improve user journeys.

 

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Jake_Hall_Feb2021-11
Jake Hall
Chief Technology Officer
Work with world leading tech companies from the Philippines

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