How to Job Hunt Using Social Media
In an age where apps like Youtube, Facebook, Instagram and Tinder dominate internet usage, in a country that ranks first as the world’s leading country in most time spent on social media with an average of 4 hours and 7 minutes per day, it’s not uncommon for employers to look for job candidates to hire on social media platforms. In fact the Philippines holds a social media penetration of 58%, meaning over half of the population is connected on socials. The likes are, companies are looking at your profiles before hiring you. So with that in mind, we’re handing out tips on how to optimize three common socials that can be used in job hunting: LinkedIn, Facebook and Twitter, so you too can land your dream job.
LinkedIn is probably the first thing that comes to mind when looking for a job on social media. Having an extensive LinkedIn network partnered with an attractive profile can attract many employers and build a strong foundation for your career.
LinkedIn hosts a diverse selection of groups where you can join in and engage with professionals. If you want to gain more insights about your industry, build your network and keep an eye on open positions, one way you can do that is by joining groups. Unlike the group mechanics of Facebook, LinkedIn groups are focused on careers and professional development, thus allowing you to get information straight from the source.
Being skilled at coding is one thing, but knowing about the tech industry is another. A great way for you to showcase your talent and knowledge is for you to create your own content, and LinkedIn is a great platform; it can serve as your professional blog. As companies are active on LinkedIn, your blog catching the eyes of the right people could lead to a job.
Follow Companies You’re Interested In
Are you particular about which companies you want to work for? A great way for you to get insight on companies is to follow them. By following their LinkedIn company profile, you can get real-time updates about the company, which will not only give you an idea of how the company runs, but also see what kind upcoming projects they might have. Also, apart from blog posts and updates within the office, companies often post their job openings on LinkedIn.
In the same way that you’d search for a company’s profile online, employers are probably looking for yours too. Instead of thinking of ways to hide your Facebook, here’s what you can do to make yourself standout professionally and make a good online impression to prospective companies.
Refrain From Inappropriate Posts
Facebook is a platform that shares pictures, videos and statuses of your personal life from the day you are born. It would be easy for employers to stumble upon inappropriate posts and comments that could be deemed NSFW. Keep your posts wholesome and refrain from posting negative comments about previous employers, inappropriate photos or false qualifications.
Review Your Privacy Settings
Tweaking your privacy settings to select which posts are private and public can go a long way. It can save you from the embarrassment of your potential employer seeing photos and tag posts that you wouldn’t want them to see. Also, consider securing your Facebook with options like preventing people from outside your network to view your profile. Just make sure that you have a decent profile picture.
Share Professional Content
Sharing content about your professional life and your line of work will not only impress your employer, but also open up your network to other potential employers that you didn’t even think of. Unlike LinkedIn where the majority of your network is professional, on Facebook your network is more personal. Thus, posting career-focused posts can make your profile stand out to employers as well as leave an impression that you’re passionate about your work.
Twitter is probably the last social media that you’d think of when looking for a job, but don’t be too quick to dismiss it; it’s just as important as LinkedIn and Facebook. Twitter’s biggest strength is its design for free speech. Use it to your advantage and you might just be surprised by how far it can get you in your career.
Brand Your Twitter
Utilize Twitter’s free speech design and brand yourself on Twitter. Build yourself a Twitter persona that embodies your work ethic and possibly attract prospective employers to follow you. In doing so, make sure to tweet information relevant to the industry you want to be in.
Follow People in Your Field of Work
One thing that puts apart Twitter from other social media sites is its fast-paced nature; it focuses on real time information. By following key figures, companies, and friends that work in the same field as you, you can stay up to date with real time information about your desired job or field of work.
As Twitter is a social media platform that thrives on real-time information, staying tuned and engaging yourself will give you a huge push. Actively tweeting, favouriting, retweeting and replying to tweets of companies and other figures relevant to your dream job can put you on the map of your prospective employer.
A few companies currently working with offshore staff in the Philippines