OneFifty Consultancy is a social and digital marketing consultancy born from a passion for bringing data and human behaviour together. A Startups 100 Winner for two years in a row, OneFifty works closely with marketing, brand, communications, and customer service teams to build meaningful digital strategies for today’s socially-driven world.
Company name: OneFifty Consultancy
Founders: Katie Buckett and Alex Pearmain
Based in: London
Launched: January 2016
Q: In simple terms, what does your startup do?
Katie: We’re a strategic digital consultancy which uses an understanding of data and human behaviours to have more effective brand and commercial interactions with the people who actually matter.
What does that mean in practice? Digital data gives us a greater understanding of what customers actually want than ever before. We help organisations and brands make more effective use of that—from delivering sales leads for business software to getting people to book a hotel stay.
Q: What problem/s do you seek to solve or help?
Katie: Opinions don’t matter. Facts do. We look at the evidence of how people live today—and challenge ourselves and others to prove it. That’s the basis of intelligent marketing (and commercial) decisions.
To be successful at what we do means bridging different worlds: digital data analysis and insight, behavioural psychology, and creative thinking. Those are worlds people haven't combined before. It means we’re grounded in the evidence (our motto is ‘Prove It’).
Q: Are you funded and how?
Katie: We took a small amount of investment when we started from Hope&Glory, an award-winning brand PR agency.
Q: What were you doing before you started OneFifty?
Katie: We were both working for comms agency, Brands2Life, leading the social and digital team.
Q: What inspired you to start OneFifty?
Katie: Having both worked in house and agency-side, we have seen people making decisions about how to engage customers. These decisions are based on their view, not the evidence of behaviours which customers share daily online. We wanted to solve the simplest, biggest and yet hardest to shift commercial behaviour we had experienced. Some wine helped, too.
Q: What are your goals over the next five years? Where do you see yourself and OneFifty?
Katie: Our strapline is: Let’s Be Architects Of What Comes Next. Our goal for the next five years isn’t to be the biggest but the most influential brand marketing consultancy. Creating what comes next means having our approach more widely adopted—so we want to see other consultancies imitating what we do. That’s how we know we drove systemic change, which benefits consumers and customers. If we do that, we will succeed financially in the medium and long-term.
Images courtesy of OneFifty Consultancy. To learn more, visit the OneFifty Consultancy website.
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