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Mark D.

Senior WordPress Developer
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Mark is focused on Software Engineering/Full Stack WordPress Development. He has 9 years of solid experience in IT, Web Development, Graphic Design an. . .

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How to Hire the Best WordPress Developers

hire wordpress developer

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If your business uses a WordPress content management system, it needs to be properly maintained for efficient running. Aside from hiring great content writers, graphic designers, and website developers, to have a visually-stunning and user-friendly website, you must also hire a WordPress developer. 

 

Content management systems differ in functions and features, making it important for businesses to choose a platform that answers to their needs. To do this, it is essential for employers and hiring managers to have a basic understanding of content management systems such as WordPress, as well as the technical skills that they must look for in WordPress developers. The following guide presents essential information you must know when hiring WordPress developers. By the end of this article, you will have a better understanding of CMS along with how to hire the right developers for your business. 

 

What is WordPress?

WordPress is a flexible and powerful content management system that powers more than 30% of all sites on the internet. With WordPress, anyone can build and maintain a website without any knowledge of coding. However, to create a more responsive and customised website according to your brand, businesses must work with a WordPress freelancer to be able to customise every aspect of the site and add-in features related to the business. 

 

The very first version of WordPress was created by Matt Mullenweg and Mike Little in 2003. Back then, it was just a simple platform built for people who wanted to create basic blogs and host them on the internet. Today, the platform has exponentially grown to be a powerful tool used to build websites of any type and for any purpose.

 

Before going any further, it is important to differentiate between WordPress.com from WordPress.org

WordPress.com is a free website builder enabling anyone to create and host a site. A simple yet limited, easy-to-use platform. 

WordPress.org, on the other hand, a more powerful open-source platform that offers a wider selection of features and customisations.

 

Although you will still be hosting the site, you will also need to hire WordPress developers to help you get the most out of the platform.  

 

Now that we know the distinction between the two WordPress platforms, we will be focusing on WordPress.org for the rest of the article.

 

Hire a Dedicated WordPress Developer - Other Relevant Job Titles

Although the job title 'WordPress Developer' is commonly used in this particular role, there are other related professions to look out for in a job applicant's resume. They include;  TYPO3 developer, TYPO3 programmer, web developer, front-end developer, back-end developer, and PHP developer, full-stack WordPress web developer, and application developer.

 

 

Why Should You Hire a WordPress Developer? 

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Hiring a WordPress developer to work on your website will help make your websites easy-to-use, attractive and cost-effective. Moreover, experienced WordPress developers have the ability to cater to your specified requirements as they already possess the knowledge and experience to quickly deliver a variety of quality website features. When you hire a WordPress developer, you will benefit from the following:

 

Tailored Website:

  • As the market continues to become competitive, businesses must separate their products or services from the rest by establishing their brand online through their website. 
  • A skilled WordPress developer has the ability to construct a website that is tailored to your requirements and brand. They must possess the skills and technical knowledge in working with codes, themes, and plugins to produce a website targeted to your market, resulting in an increased ROI. 

Better Understanding of Clientele:

  • A WordPress developer understands what can attract and retain users to your website. The developer has a good grasp on both the business’ and the web users’ needs and will implement changes or new features as they see fit.  

Quality Work in Ample Time: 

  • When you hire a WordPress developer, you can expect a consistent quality of work produced at a lesser time in comparison to one who has less knowledge of WordPress development. 

Technical Assistance:

  • A WordPress developer provides overall support regarding all the technical aspects of your website. Employers don’t have to worry about maintaining the site since all technical issues and the website maintenance will be taken cared of. 

Proficient in Various Languages:

  • A WordPress developer is expected to know multiple languages that can cater to constructing unique features for the website. Programming languages in website development like CSS, HTML, MySQL, PHP and more help improve a website’s interface and performance. 

Search Engine Optimisation: 

  • Along with good content, Search Engine Optimisation (SEO) is important to help make your platform more visible on the internet, by raising your site’s rank on search engines.  

Comprehends Web Analytics:

  • A WordPress developer is able to monitor and analyse your site’s web analytics, comprehending the data gathered and finding solutions to improve its performance. Resulting in higher profits for your company.

Secured Data Confidentiality: 

  • Data is precious and would be a nightmare when lost or falls into someone else’ lap. A trusted WordPress developer will ensure that all your data is highly secured. When you recruit a developer from a company, a dedicated data server will protect and store all your data. 

 

Hiring a skilled and trusted WordPress Developer will help not only during the initial stages of your site but also after its construction, as WordPress developers for hire can maintain the performance of your site. 

 

At Cloud Employee, we provide IT offshoring services to tech startups and big businesses. When you outsource WordPress development with us, you will get access to talented software developers at highly competitive rates. 

 

Freelance WordPress Developer job Description: What are some Best Practices in WordPress development? 

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WordPress developers are advised not to edit existing WordPress Core files and third-party plugins. Once the code is updated in the future, there could be a risk of overwriting your custom code in the future. Although you can always re-edit after every update, there are better efficient alternatives to customise codes on WordPress.

 

Customise functions via a site-specific plugin

Instead of editing WordPress Core files, plugins or themes, you can add custom functions through using site-specific plugins. Custom WordPress plugins are commonly used to add specific code snippets to a WordPress site, for specific functions. You could write a custom plugin in order to give you a custom post type that has the attributes needed. Similarly, you could add a WordPress plugin for a new type of User Role. An advantage of adding functions as plugins rather than a custom theme as it allows you to swap your active theme without losing its functionality.

 

Customise functions via a child theme

WordPress developers often opt for building upon an already pre-existing theme as it allows them the freedom for a custom theme, as well as avoiding the extra workload. This is done by installing the original theme and then creating a child theme version from the original theme. As a result, the custom code remains intact whenever the original theme is updated.

 

When it comes to writing code on WordPress, there are a number of practices that ensure better results whilst using custom WordPress. Here are some important factors to keep in mind as you write code:

 

Clear readable coding

When you write code for WordPress it is very important that what you are writing is readable to any developer. It is best to adhere to:

  • Normal spacing
  • Grouping patterns
  • Clarity
  • Brief   

When it comes to elements and arguments always add extra spacing:

 

array = [ a, b ];

foo( arg );

foo( ‘string’, object );

foo( options, object[ property ] );

foo ( node, ‘property’, 2 );

 

Reliable Coding

Your code must adhere to WordPress standards where the code is structured consistently 

  • A developer should use similar naming conventions for files and functions
  • Make sure the way you call classes, functions and hooks are aligned with WordPress core.

 

Flexible Coding

Ensure that your code has the flexibility to be edited in the future: 

  • A WordPress developer should use relative URL paths wherever possible
  • The coding should be flexible to accommodate for future editing 

 

Implements Technical SEO 

WordPress's significant advantage is the availability of a wide range of SEO plugins, such as Yoast SEO. These SEO plugins come with various benefits to ensure that both the website and blog are high on Google and other search engines.

 

A clean implementation of a WordPress site's SEO is incredibly important. So that the site has a strong basis for search engines, a good developer must first pay attention to an SEO-friendly structure when programming. They must carry out all coding jobs in line with SEO best practices from the start.

 

When it comes to the individually programmed pages, they must also implement technical SEO measures such as meta descriptions, page titles, and header tags correctly.

 

To implement SEO measures on ready-made themes and plugins, the programmer should know the necessary settings and the most important extensions.

 

Maintains Website

A good WordPress developer should regularly make updates for the WordPress site, theme, and plugin. Also, when a new core version of WordPress is released, updates should be made.

  • Full backup of your website 
  • Security reviews 
  • Installation of the updates of the WordPress central system
  • Update of plugins & themes 
  • Transfer of data and database to a secure external system 

 

Active in the WordPress community

Although not entirely necessary, many professional developers are very active in the WordPress community. Many create free and premium plugins and themes which they distribute via WordPress.org and other platforms.

These activities not only offer the WordPress expert additional income, but also demonstrates their practical experience and knowledge of the challenges of WordPress development.

 

What Skills Should You Look for When Hiring WordPress Developers?

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Technical Skills

When hiring a WordPress developer it is important for employers and recruiters to make sure that the developer is competent in web application development along with the following:

 

Good Planning

It is highly beneficial for a WordPress developer to plan ahead to avoid any repercussions. A developer must make sure that all priorities in the development are in alignment with upcoming deadlines.  

 

Openness to Learn

Having a fixed mindset will not take you far, a WordPress developer should always be open to expanding their knowledge and practising new skills. WordPress as a platform constantly comes up with new versions, therefore WordPress developers are always updated to its newest features. 

 

Tests and Receives Feedback

Thorough testing of the website and all its functions is highly important. A WordPress developer must make sure that the site works in different browsers and operating systems. It is also essential to get your feedback regarding how the theme and plugins are to your liking. WordPress developers are the ones who are able to manage things until you are satisfied with the result. 

 

Hire WordPress Developer - Difference Between a Junior, Mid-Level & Senior Developer

When hiring a WordPress developer, many large organizations often make a distinction between junior, mid-level, and senior developers. The job description for each role varies greatly from organization to organization. In other words, each role's responsibilities are not set in stone and is open to interpretation, largely depending on the working environment. 

 

That being said, there are many tasks a junior, mid-level, or senior developer are expected to be proficient in. Below, we have individually broken down what to expect from each.

What to Expect From a Junior WordPress Developer

As the name 'junior' implies, a junior developer is less experienced and often has less than two to three years of experience in a given technology. For this reason, a junior developer manages the least complex assignments. This means that the higher-level developers control most, if not all, of their assigned tasks. Direct contact with clients to ascertain their service requirements is usually not on the agenda for junior developers.

What to Expect From a Mid-Level WordPress Developer

Mid-Level developers tend to have more than a couple of years of experience. They are often efficient on their own and can handle large complex tasks. When they do need help, they can ascertain when and where to seek it.  

 

In the knowledge department, they can debate with experienced developers, as they also have enough working experience. Other skills include fixing bugs with hacks and testing their own codes before sending them to quality assurance.

What to Expect From a Senior WordPress Developer?

Senior developers are on the higher end of the spectrum. As an expert on a specific technology stack, they are responsible for mentoring the junior team members while also delivering a working product within the given deadline. A senior developer also sees the entire ecosystem when coding. They instinctively use the right tools. Many are on the verge of becoming architects themselves. 

 

When you tell them to write a retail site code, they can instinctively handle core fees, multiple currencies, multiple payment methods on a single purchase, and shipping restrictions. These are the people who figure out how to solve problems that management doesn't even know they have.

 

Depending on the workplace, they can also work as project managers and are expected to develop solutions. However, their proposals and suggestions still require analysis and approval before implementation.

 

Troubleshooting is almost a sport for senior developers. After all, they have spent years fixing the same problems that junior developers encounter - so they know exactly where to look. That being said, their many years of experience also reflects their higher salary expectations.

 

What Does a Full Stack WordPress Developer Do?

 

As ascertained earlier, WordPress development encompasses numerous different job profiles. This is because other programming languages ​​and frameworks have established themselves in the field. Usually, software developers specialize in a small sub-area, and their knowledge does not expend beyond. However, this is not the case with a full-stack developer.

 

A full-stack developer is a specialist who has accumulated extensive knowledge in the field of software development, including WordPress. Full-stack developers are in great demand in the job market because they can handle almost any job. 

 

In other words, a full-stack developer is a software developer who has mastered all programming languages ​​currently relevant for software development. They can, therefore, be used in both WordPress web development and software development. 

 

As an employer, a full-stack developer will come in handy if additional coding is required outside of WordPress. Since only a few software developers meet these requirements, full-stack developers are usually the central point of contact. They take on both advisory and executive activities.

 

WordPress Developer Salary - How Much Does it Cost to Hire a WordPress Developer?

Before you hire WordPress developers, you need to take into account the current rates on the market to ensure your rates are more than fair. Also, a WordPress developer's salary largely depends on the developer's skills and the country the developer is based. After a few years of professional experience, a salary increase is possible. WordPress developers are particularly in demand in large cities and metropolitan areas.  

 

WHY HIRE OFFSHORE WORDPRESS DEVELOPERS WITH CLOUD EMPLOYEE

Here are a few reasons to hire an offshore WordPress developer.

Beyond Value

AVG Cost

UK Developer

£40 per hour

AVG Cost

Cloud Employee Developer

£16 per hour

Clients save on average £60,000 per annum

Beyond Expectations

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